A campaign to launch a new product obviously has far more parts to it than just a few promotional items, but the promotional items that you choose for the launch can help tie all the pieces together.

There are many separate pieces that go into a new product launch. So many decisions must be made, from timing to packaging to advertising to market. One of the things that you should do early in the process is start deciding on the promotional campaign that will publicize your new product and how it will be handled. While some of the decisions may need to be put off till the details are firmer (you can't choose the colors for promotional items before you choose the packaging colors, for instance), you can start the process long before the product is ready for market launch. Here are some of the points to consider when deciding on how to handle promotional items for your new product launch.